The project is a travel photos blog that aims to change the meaning of ‘all-inclusive’
(CNN) — In an effort to better engage with their audience, a new partnership has been struck between a cruise line and some unconventional artists. This is a great way to show customers that there’s more to sea voyages than their typical offerings.
Celebrity Cruises is launching new images and a library of photographs with the aim of shaking up what we traditionally think of like an all-inclusive vacation. Images by shooting legends like Annie Leibovitz are accompanied by accessible and free “open source” photography that can easily be shared online.
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Leibovitz, Green, Seng, Jarrad, and Duley are just a few of the talented photographers gathered in this volume. Together they present a stunning collection of images that illustrate the beauty and diversity within the black LGBTQ community.
Among the standouts is a photograph of Abby Chava Stein, author, and transgender activist, relaxing onboard a cruise ship. Amy Conroy, Paralympic basketball player & volleyball player can also be seen doing their activities in Spain as well.
Stunning collection
Celebrity Cruises has launched an image library that focuses on diversity and celebrating all sorts of peoples, cultures, and backgrounds.
“We’ve seen what all-inclusive travel has meant to our guests and we wanted to challenge the conventional thinking. That is why we offer a special, different kind of cruise vacation that separates our hotel stays, dining options, and excursions into packages you can pick and choose,” says Celebrity.
“What Annie [Leibovitz] and all of the talented artists involved in this project have captured so beautifully, is that for vacations to really live up to the marketing moniker ‘all-inclusive,’ then they should start by using images that are inclusive.”
The collection also features disability advocate and model Jillian Mercado, Grammy-nominated musician John Forté, who currently works with at-risk youth, and Sudanese-born domestic violence advocate Esther Onek.
Diversity focused
Celebrity Cruises has launched a new initiative with the AIPP. This project aims to create an image of diverse, open-minded communities by promoting images and stories of places that have been traditionally left out in travel content. They hope this will start a movement to help promote diversity in all industries.
“We hope that this action sends a clear message that celebrity brands are embracing the responsibilities that come with their role as a powerful influencer,” says Michael Scheiner, Celebrity’s CMO. “Global brands have an important role in leading positive change and we’re thrilled to be a part of it.”
Boston, MA is starting a US-first initiative featuring their diversity. The campaign’s goal is to attract a wider range of national & international visitors. Some initiatives already have positive results!
The company has long appreciated gender identities and sexual orientations, so they launched the “Travel As You Are” campaign to help those who identify within these groups see the world on their terms. The campaign was so successful that the company expanded it in 2021 to all LGBTQ+ people in general.
